Safe, sunny and successful EUROBICO in Frankfurt am Main

BIKE&CO and EUROBIKE order & preview show fulfils all expectations – safe and successful event for professional exchange at Messe Frankfurt

After the doors opened for EUROBICO on 24 July, it quickly became clear what the three-day order & preview show meant to the bike industry – finally a live trade show! After months of primarily digital exchange, industry, retail and press bike experts experienced how important it is to meet up in person at the Frankfurt trade show. BICO managing director Jörg Müsse and Head of EUROBIKE Stefan Reisinger both praised the successful outcome: “EUROBICO was a safe and sunny meeting point to take an in-depth look at future developments and to talk product. The combined strength of the BIKE&CO order show and EUROBIKE media event created new synergies and minimized effort for all parties.”

EUROBICO was held according to strict hygiene, health and safety guidelines and proved highly popular. On each of the three days the maximum number of visitors was reached – a total of 5,100 participants registered. They came to view the latest innovations from 125 exhibitors, including major industry players, such as Abus, Bosch and Centurion, Husqvarna and Raymon, Scott and Bergamont, Stevens, Haibike to Paul Lange, Urban Arrow or the new international innovation QiO bikes. “We were delighted to be able to welcome such a high number of attendees during this pandemic era. The mood among BIKE&CO members and our connected retailers was very positive. In particular, the wide range of brands, but also our proprietary brands Falter and Morrison and the innovative e-commerce project was very well received,” explains BICO managing director Jörg Müsse. Overall, EUROBICO filled the sizeable exhibition hall 1 and offered an extensive outdoor test area.

EUROBICO in Frankfurt on Main also proved to be an effective media event, with over 100 members of the international press attending. In addition to conducting interviews and personal exchanges, media professionals also made good use of the opportunity to photograph, film and test ride the coming season’s e-drive-dominated bike innovations. The dedicated test course ran over the entire trade show grounds, including steep curves in the multi-storey car park to test motor performance.

Head of EUROBIKE, Stefan Reisinger said: “This first combined event worked really well for all parties. What’s more, EUROBICO also offers a first impression of how the trade show and bike mobility topic could be staged at EUROBIKE 2022 in Frankfurt.” Before this new step, the international bike community will be meeting for the 29th edition of the leading trade show from 1 to 4 September 2021 in Friedrichshafen at Lake Constance. 

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